Page-Turning Catalog Printing Designs Ideas

Hook your readers and grab their attention using strikingly and interesting catalog print designs and content ideas. Creating catalogs that your target audience will fall in love with hook, line and sinker may not be as easy as it sounds, but not as impossible as it may seem.

The diverse market illustrates the different tastes of its consumers and in return, always gives you different responses. How else will you make your catalog printing designs a page-turner and a big hit? With all the variables and elements affecting and influencing the market, what is it that will sway them towards your way.

Quality is an unprecedented element that consumers look for. Communicate your products and services' values and essence through effective, well made catalogs. Start by using these catalog printing design ideas to guide you accordingly and help you achieve that inimitable catalog.

1. High resolution image always assures you of well defined images or prints. Makes sure that your images at a 300 dpi or dots per inch and text at 400dpi. Note too that images borrowed from the web may be set at a low resolution, commonly at 72 dpi, which may compromise the quality of your images once it is on the printing page.

2. Simply blowing up images may once again sacrifice image quality. Such that enlarging images without the proper knowledge or tools reduces the recommended 300dpi, which may be unknown to some who observes this practice.

3. Catalogs are more appetizing or interesting for its row upon rows of products. Make sure that the size of each image can sufficiently give your reader enough eyefuls to discern and admire the product at hand.

4. Full color printing renders catalog more attractive and pleasing. Colors can stimulate the senses and our perceptions, hence it is wise to always opt for four color printing process.

5. Include just enough amount of information about your product or services. Limit information that will heighten their interest or desire in buying the products or acquiring the services you are offering.

6. Texts that describe your products or services may concentrate on the following: distinct features, solution (what it can do for your clients), added benefits (what other forms of convenience or function can the product provide) and the like.

7. Prices greatly motivate your readers to buy your products and acquire your services. Sales announcements, discounts and other future events or promos that will happen in the nearest future will keep them on their toes.

8. When placing or using pictures of individuals or professional models in your catalogs, make sure to follow this simple tip: If you are placing a picture along the outside margins or sides of the catalog pages, make sure that the model in the picture is facing towards the inner pages of the catalog. This leads the eyes of the readers towards the center of the page instead of looking out.

9. If you are placing your images with models again in it along the inner margins of the page, make sure that the individuals in the photo are facing away from the spine. Again, this guides the readers, eyes to focus on the rest of the images at the center of the page.

10. Catalog printing is a big investment, no matter the number of pages you wish to use, opt for the best quality materials. Quality catalogs immediately communicate a message to your audience about you and your products and services. Quality is quickly transferred from your catalog prints to your company and your products.

As mentioned before, quality can greatly shape and influence your target audience. Start on your path to having a successful business by reflecting the same high standards to your catalogs. Begin by applying these catalog printing designs and content ideas and be well on your way to enjoying the rewards of what an effective and well made catalogs can do.

Catalog Printing Suggestions That Generate Responses.

Is corporate branding an important concern to you? Would you like to make your catalogs look good? Is there something you want to include in your product catalog? Do you really want to make an impact?

Yes, there are so many things that you can do to comply with your requirements. You just need to be resourceful, creative, and smart in choosing a printing service. Various services are available. You just have to be careful in choosing the company to go for as well as using the printing software.

Catalog printing can add another dimension to your business. Or, catalogs can comprise your entire business. If you have a store that you want to add mail order services to or if you are just starting a catalog business, follow these tips to create catalogs that will have your mailbox full of responses:

Create a new catalog each season. Even if your products don't change every season like the clothing industry, this is when other companies are sending out catalogs so you should too. Get in when your competitors and other businesses are (or if you can, a few weeks earlier would be even better!). Change the graphics and font to reflect the season - heavier fonts and holiday graphics in the winter time and lighter fonts and summery graphics in the summertime.

Create a new catalog when you change or add major products. You want your customers to have the latest and greatest you have to offer, don't you?

Try to print many of your marketing materials at once for a discount. Generally, the more you print, the more you save. You should already know if your catalog printing company can print other types of materials like flyers and brochures (if you don't, now's a good time to ask!). If the company you're working with doesn't print other materials, you should consider using a company that does so that you can negotiate a discount. By printing many of your pieces at one time, you'll save the company time, ink costs, paper costs, etc. The company should then pass on some of their savings to you.

Design around your products. Your catalog design should be professional and impressive, but don't let the design upstage the products! Use colors and design elements that enhance the product photos and make the photos the stars of the catalog. The design shouldn't look better than the product!

Decide how you want to organize your products in the layout. You can either group them by cost, with the least expensive items up front and the most expensive in the back; or you can group them by functionality, with all similar functioning items next to each other. Whatever way you choose, make sure to stick with that organization from one catalog edition to the next. You don't want to confuse customers by switching the order your products are presented. Also, a good rule of thumb is to place your most popular items in the middle of the catalog so that readers have to browse the rest of your products before getting to what they're looking for.

Proofread! Before you mail out your catalogs be sure to read it over carefully for any grammar or spelling mistakes. If readers see any grammatical or spelling errors, they're opinion of you and your products will go down.

catalog printing